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*Pop* Goes the Event

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The Reindeer pop-up restaurant 2006Working in public relations, I encounter a lot of event producers, or get involved promoting everything from conferences to company parties, and a term that comes up a lot is “pop-up events” to describe one-off productions. I love the term, which evokes fun and spontaneity, and I’ve seen some really interesting uses of pop-up events over the years.

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